Personal branding is important to everyone; even more so when you are in transition you have the ability to re-brand yourself. Didn’t like the fact you were seen as a micro-manager in your last position? Disliked the way you were perceived as the least flexible supervisor? Don’t worry, you can re-brand yourself today.
I’m a relative newbie (3 months) to the world of tweeting and I use it for both personal and work. I discovered a Word Cloud Bot (@wordnuvola) who creates a #WordCloud for you (posted here) from all your tweets.
Your message is your brand so let’s see what mine says about me by looking at the 3 largest words:
Thx: Expression of Gratitude for connecting, communicating & networking with me.
Careercoach: What I do. Explaining what I do in a nutshell to folks I’m tweeting before they even go to my page.
Success2015 & Transition (tied): Focus & Mission for 2015 is to help others be successful in their career transition.
These were followed closely by “meGoal challenge” (meaningful/exciting – focused on achieving towards success). All-in-all my tweets do capture the brand I want to portray, how I want to be perceived and my focus. I actually thought “meGoal challenge” would be higher but that cues me to increase the use of that phrase, if it’s something I believe is important to my personal brand.
What are the top 3 words you would use to describe your personal brand? You don’t need to have a Twitter account to determine what you are communicating and how you are being perceived by others. Ask your close friends or significant other what 3 words would they use to describe you and compare them to your top words. You’ll see where you may need to adjust or better yet, embrace them and go-forward.